Description About Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.In 2015 advertisers worldwide spent an estimated US$529.43 billion on advertising. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“big four”) advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.In Latin, adventure means “to turn towards”.Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with “Jinan Liu’s Fine Needle Shop” and “We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time” written above and below is considered the world’s earliest identified printed advertising medium.In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read “cobbler”, “miller”, “tailor”, or “blacksmith”, images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts. The first compilation of such advertisements was gathered in “Les Crieries de Paris”, a thirteenth-century poem by Guillaume de la Villeneuve.

Good Nutrition Starts at a Cellular Level

If the cells lose even the smallest amount of ability to produce energy for the body, the result is a decline in our general health and the emergence of sometime multiple degenerative conditions.Healthy cells produce our “vitality” – the body’s healthy energy level and natural resistance to stress.The big question becomes, how do we make sure our cells are working at full throttle on the energy front? Fortunately, maintaining healthy cells is fairly simple as scientific research shows that good nutrition is the key.Cells and energyWhat we eat can affect our cells and their efficiency in producing energy. The mitochondria or the “power plants” of the cell each contains a unique pattern of DNA, and their job is to facilitate cellular respiration, a process through which they transform oxygen and nutrients into energy and water.The finger-like folds in the mitochondrial inner membrane contain the respiratory “chains” where this process takes place.Unfortunately, oxygen, which is needed for this process to occur, is toxic to biological molecules and cells. That means that all processes involving oxygen, including cellular respiration, creates free radicals as a by-product.It’s just a consequence of normal metabolism, but these free radicals tend to oxidize biological molecules, just like iron oxidizes when it rusts. Over time, this oxidation can damage the cells, and halt cellular respiration, leading to the death of the cell.The body’s defense against this toxicity is to use antioxidant molecules against the free radicals.The body however, does not always get it right, and sometimes it is not able to produce enough antioxidants for the job. The result is that free radicals move around freely, ravaging the body’s proteins, fats, and DNA/RNA. The body will remove and repair some damaged macromolecules, but often the sheer overwhelming number of free radicals brings the repair system to its knees.Oxidative stressIn 1956, Professor Denham Harman came up with a theory that postulates that as we age and the oxidative damage the body has sustained over the years takes its toll, the level of oxidative stress rises.This means that oxidative damage increases over the course of a lifetime and accelerates in old age. At that point, we tend to see the occurrence of degenerative diseases, and obvious signs of ageing.Oxidative stress and chronic degenerative diseasesToday, scientists and doctors widely agree that oxidative stress figures prominently in eye problems such as cataracts and macular degeneration, atherosclerosis and heart disease, cell mutation and cancer, all kinds of inflammatory conditions, as well as brain and nervous system conditions such as Alzheimer’s disease.Neutralizing free radicals and disease preventionSo how do we reduce or prevent free radical damage to the cells?If oxidative stress increases when antioxidant defenses are compromised and free radical levels rise, surely we can decrease oxidative stress by improving the body’s antioxidant defenses and reducing the number of free radicals floating around the blood and tissues.Optimal cellular nutritionThe experts agree: Optimal cellular nutrition is the best way to boost the body’s natural defenses.This involves providing ALL nutrients to the cell at optimal levels, and allowing the cell to decide what it does and does not need.This way, we can ensure that there aren’t any nutritional deficiencies – because nutrient levels will automatically be corrected within a few months of regaining optimal cell nutrition.This seems easy enough, but one question still unanswered is: Which nutrients are needed for optimal cellular nutrition?Basically, it means giving your body all the antioxidants in addition to the supporting B vitamins and antioxidant minerals.It has been noted by some researchers that the recommended daily allowance (RDA) of each nutrient may in fact not be enough for our cells to prevent many health conditions. The RDAs are old, determined during the WW years, and apply to minimum nutrient intake to ward off deficiency diseases common back then. As a result, they don’t take into account conditions such as chronic degenerative diseases, which occur more frequently today.Optimal levels to prevent degenerative diseaseToday, the optimal levels of nutrients known to provide health benefits are much greater than the recommended daily allowances: eg: some studies show that the optimal level of vitamin C is approximately 1200 to 2000 mg daily, the RDA is only 60 mg.Because the enormous amount of fresh vegetables and fruit we would have to eat to obtain these new levels of nutrition is unmanageable for humans, the best, and most logical way to get optimum levels of vitamins,minerals and other nutrients is to take a good quality supplement.Think of cellular nutrition as a very wise way of using the supplement and your food as “preventative medicine” to stop the disease process before it even begins.It is a Myth that If I have a healthy diet, I do not need to take any supplementation.In fact, it is proven that if a large group of people were to follow the exact same dietary lifestyle & exercise program, a percentage would still suffer from high or low blood pressure, high or low blood sugar, or high or low stomach acid, while others could develop arthritis, cardiovascular disease, cancer, mental illness, or other medical conditions.Most nutrition-related health issues in Western society are not caused by nutritional deficiencies, but rather nutritional imbalances, which will negatively affect cellular nutrition and are responsible for many common medical problems in older people, while metabolic disorders can cause nutritional deficiencies following the malabsorption of certain nutrients.When we analyze people living to a ripe old age in reasonable health without the need of supplementation, we find that they had a lot of odds in their favor: good genes and a lack of factors that tend to upset the biochemical balance necessary to maintain good health. Anything upsetting the cellular nutrition balance will do one of three things: shorten someone’s life, worsen its quality, or require compensation through extra nutritional support or drug intervention.The difference between people who take nutritional supplements (that match cellular nutrition requirements), and those who do not can always be detected in the way the body handles a crisis/trauma. If you look at younger people in a crisis situation, they simply tend to handle various medical situations better, or recover faster than older ones. This would suggest that by ingesting the correct nutritional supplementation we could in fact be lowering our biological age

How to Increase Your Online Travel Service Ratings

Online travel service ratings are being regarded as the backbone of travel and tourism service providers. The web travel and tourism industry has evolved quite dramatically in the past one decade. Today, an increasing number of people turn to search engines to plan their holidays and vacations, offering potential opportunities for online travel service providers to expand their business.However, your potential customers are more informed today and your competitors are even hungrier. In the face of intense competition in a rapidly evolving travel business, the web travel service ratings play a key role to help sustain your travel and tourism business.Therefore, it is imperative for the online tourism service providers to focus on the following points in order to boost their travel service ratings.Offer Attractive Vacation Packages: Your prospective customers are web-savvy and search the Internet for the best vacation packages before they book for their holiday online. They may not be looking for the exact vacation package you offer. Therefore, allow the customers to assemble their own trip by empowering them with customization. This will help improve the online travel service ratings for your business.Encourage After-trip Feedback:When your customers are back from their trip, encourage them to share their travel experience with you by offering valuable feedback. This not only allows your customers to feel privileged, but also offers you an opportunity to take your service quality further and build a bonding with the customers. This may go a long way to increase the online travel service ratings for your company.Introduce Coupons for Loyal Customers:Treating your loyal customers with care is crucial to building your online travel business further up. Make sure you offer special discount coupons to your repeat customers. This offers them a very good feeling about why they should use your website again and again.Build Long-term Relationship: Online travel service providers should foster a long-term relationship with their customers in order to ensure repeat business. You should stay connected to your customers round the year by introducing them new tour offers and special tourism packages based on their past vacation priorities. For instance, you can send news letters to your customers about any attractive tour discounts they may take advantage of. Again, this may add to the online travel service ratings for your business.Allow Customers to Write Reviews: In order to boost online travel service ratings, you should encourage satisfied customers to write reviews about your services. You can be sure that these reviews will further influence other people to sign up for your services. User reviews add credibility to your services since it is a direct reflection of the satisfaction of clients. Not only can they make your ratings go up, but they also invite other clients.Run A Travel Blog: When it comes to improving your online travel service ratings, nothing works like running a travel blog. It is essentially a fun way to interact with your potential customers and show them the beautiful side of signing up with your tour services.You can also allow your satisfied customers to contribute to your blogs occasionally as guests. This not only creates a sense of value among your customers but also adds to the credibility of your travel business among many other potential customers.Focus on Social Integration: Social networks are the epicenter of product promotion for online service providers, especially in the travel and tourism industry. Developing a powerful social presence via Facebook fan page, Twitter and LinkedIn is almost inevitable to promote your travel business online. When you allow your satisfied customers to write a review or share their tour pictures with you on your Facebook fan page, it works wonders for other potential customers.A dedicated approach to maintaining your social presence can go a long way in ensuring excellent customer satisfactions and online travel service ratings.