Importance and Effectiveness of Digital Marketing

Its Services And UsefulnessThe question often arises that what exactly is digital marketing and how is it useful? Digital marketing is the practice of using internet services to market your company and its products. Be it a laptop, desktop or a mobile device anything that has internet access provides a platform for digital marketing services. online marketing incorporates a wide array of services, some of which are — Search Engine Optimisation – Abbreviated as SEO, internet marketing companies use various techniques to help garner a higher rank on search engines for their business through SEO. Whenever someone uses a search engine to look for a particular service or business, they get a list of results in accordance to the search terms and they usually visit the websites shown first. SEO practices affect this by providing various methods like link building, keywords, etc.to help gain a higher rank in these search results.- Social Media Optimisation or SMO – Another important technique for online marketing is SMO. As social websites like Facebook and Twitter have gained prominence, they have also enabled companies to use them as platforms to advertise themselves. With the use of SMO practices you can promote yourself to people all over the world and in doing so, you can gain a larger customer base.- Online Reputation Management – The internet, though provides a great base for marketing, also gives people a chance to voice their opinions, which can be either good or bad. People who have had a good experience with a company post positive comments that help further enhance company image. But when a disgruntled employee or a customer with a rare bad experience posts negative reviews, it can tarnish a company’s online reputation. internet marketing services offer online reputation management solutions that can help keep negative reviews on the back seat, and thus maintain brand image.- Conversion Rate Optimisation – Many people visit a company’s website, but if these people don’t avail their services or buy their products then it is of no use. CRO is a service provided by online marketing companies that helps in converting website visitors into customers through different techniques.Other than these services digital marketing also involves Responsive Website Designing, Pay Per Click Advertising, Content Development and the use of an effective Digital Strategy. Many internet marketing companies have experienced digital marketing strategists to plan digital strategies. A strategist holds responsibility for successfully planning, examining, recommending and executing marketing strategies through various channels. They devise the most appropriate strategies to help businesses adopt the best services for digital marketing. Through all this and much more digital marketing has gained popularity for being one of the most effective and efficient ways to advertise in the present day world. So, don’t wait and get in touch with a renowned company to reap the benefits of reliable and competent digital marketing services.
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Description About Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.In 2015 advertisers worldwide spent an estimated US$529.43 billion on advertising. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“big four”) advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.In Latin, adventure means “to turn towards”.Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with “Jinan Liu’s Fine Needle Shop” and “We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time” written above and below is considered the world’s earliest identified printed advertising medium.In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read “cobbler”, “miller”, “tailor”, or “blacksmith”, images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts. The first compilation of such advertisements was gathered in “Les Crieries de Paris”, a thirteenth-century poem by Guillaume de la Villeneuve.

What Is An Online Business Manager, and Is It Time for You to Hire One?

Are you a successful woman entrepreneur whose multiple 6-figure business feels out of control?Are you stuck? Overwhelmed? Frustrated?Ever thought seriously about walking away because you’re so bogged down with business operations that you can’t follow your passion?If this sounds like you, it’s time to find an online business manager.What’s an Online Business Manager? According to Tina Forsyth, the author of Becoming an Online Business Manager, the official definition of an Online Business Manager (OBM) is:A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members, and metrics.An OBM isn’t a virtual assistant who performs tasks. He or she is a professional business manager who runs the company’s daily operations to give the owner energy and time to focus on strategic growth. The OBM gives the owner permission to be the Visionary and serve her clients, plan the company’s growth and future, and use her gifts to their fullest potential.The OBM keeps all the balls in the air as the Integrator of the business. Gino Wickman and Mark C. Winters first defined the Integrator role in their book, Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business. The Integrator harmoniously combines the major functions of the business (sales, marketing, operations, and finance), runs the organization, and manages day-to-day issues. This role is literally the glue that holds the people, processes, systems, and strategy of the company together.The Integrator creates space so the business owner, the Visionary, can fully step into the CEO role and do what she’s called to do-change the world.Finding an Integrator for your business would take a big load off your mind and off your plate, wouldn’t it?I help women business owners who need that time and space. For the past eight years, as an Integrator in my clients’ businesses, I’ve had the great honor of making someone else’s vision happen.You can’t do it all, and you don’t want to.When you started your business, you had to wear all the hats. You had to be the visionary and the manager. You knew it wasn’t your best fit, but you could do it until the business grew a little and you could hire help.Soon you hired someone to take care of the tedious work, but you couldn’t let go of much more. You still needed to lead and manage alone. You told your family (and yourself) that wearing both hats wouldn’t last much longer and you could handle it.Now, your business keeps growing and you spend way too much time managing and not enough time leading and serving. You don’t have enough time to decide where the business is going because you’re trying to keep up with managerial tasks you never wanted.You started your business to change the world and to have the freedom to enjoy life. At this point, you can’t do either because you can’t get out of that manager role long enough to catch your breath!Hitting the ceiling is inevitable. Every successful woman entrepreneur I’ve seen comes to the point where she’s exhausted and can go no farther – she can’t continue to manage and grow the business by herself. She needs online business management services so she can move into the CEO position and Visionary role to grow her company.Transform your business with an OBMYour business needs a Visionary and an Integrator to be successful, and you can’t be both for long and sustainable growth. As the Visionary, you need an Integrator to implement and drive your vision, and your Integrator needs you to lead the company’s direction and strategize its future.My specialty is working with multiple 6-figure clients who have hit that growth ceiling. They know they can’t continue being in charge of everything. I’m an Online Business Consultant, Certified Online Business Manager, and most importantly, a diehard Integrator in every sense of the term.My clients are high-achieving women entrepreneurs who want to change the world, and their visions are huge. They have proven business models that generate multiple 6-figure+ revenues. Their desire to build an empire is inspirational, and they’re ready to turn over the reins of management to a trusted professional who will move the business forward.Are you ready for your Integrator?Have you hit the ceiling in creating new growth? Feeling overwhelmed or frustrated with all the “DOING” in your business?