US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Description About Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.In 2015 advertisers worldwide spent an estimated US$529.43 billion on advertising. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“big four”) advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.In Latin, adventure means “to turn towards”.Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with “Jinan Liu’s Fine Needle Shop” and “We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time” written above and below is considered the world’s earliest identified printed advertising medium.In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read “cobbler”, “miller”, “tailor”, or “blacksmith”, images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts. The first compilation of such advertisements was gathered in “Les Crieries de Paris”, a thirteenth-century poem by Guillaume de la Villeneuve.

Natural Ethnic Skin Care: What You Need to Know

Long known, is the fact that there are very few natural ethnic skin care products in the mainstream cosmetics industry to address skin of color properly. Seems almost everything formulated for our skin in the ethnic market is either too drying, too irritating, too greasy, or just plain too ineffective.What makes some formulators of these products think these type of products are going to help our skin? One would wonder what they were thinking. Is there any hope?It is extremely pleasing to say ‘indeed yes’, there is. Start using natural ethnic skin care products. Stop using toxic products. We know just how sensitive our skin is, so the first thing we need to do is avoid chemical-laden skin care and personal care products like the plague.These types of products can prove to be devastating to our skin in many ways. Unfortunately, these products were saturating and even dominating the cosmetics industry for quite some time.In both the ethnic personal care market as well as the mainstream personal care market, there’s a lot left to be desired. By now, you probably have a good idea why it is not recommended to use most mainstream personal care products for sensitive skin of color. Not to worry, natural personal care products are the answer.Natural Skin Care: Herbs Make the Difference for Ethnic SkinWhen it comes to natural skin care, herbs contained in products can have a very positive impact on ethnic skin. There is a fundamental difference in the way herbal skin care and conventional skin care works.Herbs themselves, contain not only single active constituents, but many active constituents that provide necessary nutrients to the skin. These multiple compounds acting together, can more effectively address skin problems from every angle.Remember, plant cells and human cells are very compatible. What does all this mean? It means that herbals treat not just the symptoms, but the underlying cause of any existing skin or health condition more effectively.It is well-known that herbs are more gentle in nature, on not only the skin, but the body as a whole. This can be attributed to the fact that herbs have been extracted as naturally occurring substances. Herbs are gentle and do not produce any major, toxic side effects on skin.This is especially beneficial for skin of color, as it is more reactive by nature than most other skin types and needs both the gentlest, and most effective treatment. Make no mistake about it, herbal skin care may be gentler, but this does not mean it is less effective. You’ll be pleasantly surprised!Remember, 60-70% of what you put on your skin has the ability to penetrate your pores and eventually end up in your blood stream. If you are going to use products to address your skin condition, why not use something naturally healthy as well?Natural products either purchased or home-made from natural ingredients, should be the preferred choice before conventional personal care products are sought after from the mainstream cosmetics industry.Herbals vs. Modern Drugs in the Skin Care IndustryModern drugs contained in mainstream or conventional skin care products (including benzoyl peroxide, salicylic acid, kojic acid, etc.) are manufactured in laboratories and then produced in mass quantities in factories.Before reaching the general public, these drugs are tested on a large number of users. The knowledge that forms the basis of the conventional or mainstream skin care industry is based on experimental findings and observations.To that extent, herbal treatments are also supported through years of fact-based evidence that has accumulated over generations and across cultures, thus their value is well-known.The unfortunate fact is that the approach to testing herbal beauty remedies has not been as thorough and rigorous as the testing that is seen in the mainstream beauty industry.So much money has been put into funding the analysis of modern drugs (also contained in many skin care products) that they should be able to produce evidence for the benefits of herbal treatments. In the modern drug and personal care markets, it’s all about the money.It is much less cost-effective for mainstream cosmetic and skin care makers to produce active, natural and organic skin care products than to produce unnatural and even unsafe ones.Remember that herbal treatments are different in that they are a complex mixture of a variety of active compounds. These active compounds work together to heal skin more effectively and are difficult to separate making duplication and measurement a difficult task for the mainstream formulator.One Word of CautionWhen selecting herbal ethnic skin care products for our dark skin, we must still be cautious for our skin’s sake. Beware of companies who tout themselves as offering you so-called ‘natural’, ‘herbal’ and ‘organic’ skin or hair care products and they really are not!When it comes down to it, there may be tiny amounts of only one, two or maybe even three organic and/or natural ingredients in the entire product followed or preceded by a host of chemical ingredients such as coloring agents, preservatives, stabilizers, thickeners, PH balancers, fragrance and such. Please read labels carefully. Avoid these products. Your skin will thank you.The Bottom LineDark skin types should be treated with the thorough understanding of our skin’s characteristics, strengths, and weaknesses. Once we understand this, we can treat it more effectively with natural herbs and avoid the recurrence of excessive skin problems. We can start by becoming more educated about our beautiful dark skin (you are because you’re reading this article).First, avoid unhealthy and unnatural skin care products, incorporate more fresh, nutrient rich foods in our diets, and use natural ethnic skin care products designed for ‘us’ (even if you have to make your own). You’re on your way!