Long known, is the fact that there are very few natural ethnic skin care products in the mainstream cosmetics industry to address skin of color properly. Seems almost everything formulated for our skin in the ethnic market is either too drying, too irritating, too greasy, or just plain too ineffective.What makes some formulators of these products think these type of products are going to help our skin? One would wonder what they were thinking. Is there any hope?It is extremely pleasing to say ‘indeed yes’, there is. Start using natural ethnic skin care products. Stop using toxic products. We know just how sensitive our skin is, so the first thing we need to do is avoid chemical-laden skin care and personal care products like the plague.These types of products can prove to be devastating to our skin in many ways. Unfortunately, these products were saturating and even dominating the cosmetics industry for quite some time.In both the ethnic personal care market as well as the mainstream personal care market, there’s a lot left to be desired. By now, you probably have a good idea why it is not recommended to use most mainstream personal care products for sensitive skin of color. Not to worry, natural personal care products are the answer.Natural Skin Care: Herbs Make the Difference for Ethnic SkinWhen it comes to natural skin care, herbs contained in products can have a very positive impact on ethnic skin. There is a fundamental difference in the way herbal skin care and conventional skin care works.Herbs themselves, contain not only single active constituents, but many active constituents that provide necessary nutrients to the skin. These multiple compounds acting together, can more effectively address skin problems from every angle.Remember, plant cells and human cells are very compatible. What does all this mean? It means that herbals treat not just the symptoms, but the underlying cause of any existing skin or health condition more effectively.It is well-known that herbs are more gentle in nature, on not only the skin, but the body as a whole. This can be attributed to the fact that herbs have been extracted as naturally occurring substances. Herbs are gentle and do not produce any major, toxic side effects on skin.This is especially beneficial for skin of color, as it is more reactive by nature than most other skin types and needs both the gentlest, and most effective treatment. Make no mistake about it, herbal skin care may be gentler, but this does not mean it is less effective. You’ll be pleasantly surprised!Remember, 60-70% of what you put on your skin has the ability to penetrate your pores and eventually end up in your blood stream. If you are going to use products to address your skin condition, why not use something naturally healthy as well?Natural products either purchased or home-made from natural ingredients, should be the preferred choice before conventional personal care products are sought after from the mainstream cosmetics industry.Herbals vs. Modern Drugs in the Skin Care IndustryModern drugs contained in mainstream or conventional skin care products (including benzoyl peroxide, salicylic acid, kojic acid, etc.) are manufactured in laboratories and then produced in mass quantities in factories.Before reaching the general public, these drugs are tested on a large number of users. The knowledge that forms the basis of the conventional or mainstream skin care industry is based on experimental findings and observations.To that extent, herbal treatments are also supported through years of fact-based evidence that has accumulated over generations and across cultures, thus their value is well-known.The unfortunate fact is that the approach to testing herbal beauty remedies has not been as thorough and rigorous as the testing that is seen in the mainstream beauty industry.So much money has been put into funding the analysis of modern drugs (also contained in many skin care products) that they should be able to produce evidence for the benefits of herbal treatments. In the modern drug and personal care markets, it’s all about the money.It is much less cost-effective for mainstream cosmetic and skin care makers to produce active, natural and organic skin care products than to produce unnatural and even unsafe ones.Remember that herbal treatments are different in that they are a complex mixture of a variety of active compounds. These active compounds work together to heal skin more effectively and are difficult to separate making duplication and measurement a difficult task for the mainstream formulator.One Word of CautionWhen selecting herbal ethnic skin care products for our dark skin, we must still be cautious for our skin’s sake. Beware of companies who tout themselves as offering you so-called ‘natural’, ‘herbal’ and ‘organic’ skin or hair care products and they really are not!When it comes down to it, there may be tiny amounts of only one, two or maybe even three organic and/or natural ingredients in the entire product followed or preceded by a host of chemical ingredients such as coloring agents, preservatives, stabilizers, thickeners, PH balancers, fragrance and such. Please read labels carefully. Avoid these products. Your skin will thank you.The Bottom LineDark skin types should be treated with the thorough understanding of our skin’s characteristics, strengths, and weaknesses. Once we understand this, we can treat it more effectively with natural herbs and avoid the recurrence of excessive skin problems. We can start by becoming more educated about our beautiful dark skin (you are because you’re reading this article).First, avoid unhealthy and unnatural skin care products, incorporate more fresh, nutrient rich foods in our diets, and use natural ethnic skin care products designed for ‘us’ (even if you have to make your own). You’re on your way!
Who Can You Trust to Help Build Your Online Business?
Whether you are experienced with managing traditional brick and mortar companies or if you are entirely new to the online and tech start up industry it is important to look into finding professional guidance to help getting any business model off of the ground. Building an online business with a mentor by your side is a way to move forward with plans you have in place with confidence and excitement.Determine Your NeedsBefore seeking out an expert online mentor it is imperative to consider the needs you have with running your business and what you most require help with during day-to-day management tasks. Understanding the type of assistance you require is a way to scope out mentors who have experience in similar industries and specialize in the areas you need help focusing on more professionally while running your business.Create a Business Plan and OutlineCreate a business plan and outline to review in-depth the overall methods of reaching consumers, the demographics and how you plan to offer your content, products or services to those who are genuinely interested in following your brand and company. Having a business plan ready when seeking out a business mentor that is right for you is a way to ensure you are selecting the right professional to come on board to provide additional guidance throughout your journey.Having a business plan thoroughly complete can help to expedite the process once you begin comparing online mentors who specialize in businesses and assisting entrepreneurs, ultimately allowing you to save time when implementing new strategies.Things to Look for in an Online Business MentorWhen you have made the decision to hire an online mentor that specializes in business it is important to review various things to look for in an online business mentor that is right for you and the future growth of your company.Review the experience any online mentors have that is relevant to the type of industry or market you are currently working in. Finding a business mentor with more experience in your market and industry gives you the competitive edge when developing strategies and continuously building the audience and demographic you are targeting.It is also important to review past experience, education and credentials of the business mentors you are working with online. Reviewing portfolios and past positions gives you more options when you have multiple choices while searching for a business mentor who specializes in building, managing and growing online businesses.Talking to an online mentor who specializes in business is also recommended when you want to work with someone who meshes well with your own personal attitude and approach to managing your business. Although mentors are likely to provide advice and help with decisions it is ideal to work with a professional who shares similar goals and visions for your company to work well with one another.Check Official Websites, Portfolios and Professional Communities Once you have found an online mentor you believe in who understands and want to help your business it is also highly advisable to search for more information about the professional prior to making a decision. Check official websites, portfolios and even professional communities to verify the experience and credibility the mentor claims to have before making a decision.Asking for referrals from those who have worked with the mentor in business online is another way to feel confident and reassured when moving forward in creating new plans, strategies and marketing campaigns for your online company or eCommerce store.Working with the right expert online mentor is a method of gaining insight into how to properly manage and grow your business while also learning about various aspects of handling all decisions for your company in the future. Understanding the benefits of working with an online business mentor is ideal when you are determined to outperform competitors and become a true leader of your own destiny.
Importance and Effectiveness of Digital Marketing
Its Services And UsefulnessThe question often arises that what exactly is digital marketing and how is it useful? Digital marketing is the practice of using internet services to market your company and its products. Be it a laptop, desktop or a mobile device anything that has internet access provides a platform for digital marketing services. online marketing incorporates a wide array of services, some of which are — Search Engine Optimisation – Abbreviated as SEO, internet marketing companies use various techniques to help garner a higher rank on search engines for their business through SEO. Whenever someone uses a search engine to look for a particular service or business, they get a list of results in accordance to the search terms and they usually visit the websites shown first. SEO practices affect this by providing various methods like link building, keywords, etc.to help gain a higher rank in these search results.- Social Media Optimisation or SMO – Another important technique for online marketing is SMO. As social websites like Facebook and Twitter have gained prominence, they have also enabled companies to use them as platforms to advertise themselves. With the use of SMO practices you can promote yourself to people all over the world and in doing so, you can gain a larger customer base.- Online Reputation Management – The internet, though provides a great base for marketing, also gives people a chance to voice their opinions, which can be either good or bad. People who have had a good experience with a company post positive comments that help further enhance company image. But when a disgruntled employee or a customer with a rare bad experience posts negative reviews, it can tarnish a company’s online reputation. internet marketing services offer online reputation management solutions that can help keep negative reviews on the back seat, and thus maintain brand image.- Conversion Rate Optimisation – Many people visit a company’s website, but if these people don’t avail their services or buy their products then it is of no use. CRO is a service provided by online marketing companies that helps in converting website visitors into customers through different techniques.Other than these services digital marketing also involves Responsive Website Designing, Pay Per Click Advertising, Content Development and the use of an effective Digital Strategy. Many internet marketing companies have experienced digital marketing strategists to plan digital strategies. A strategist holds responsibility for successfully planning, examining, recommending and executing marketing strategies through various channels. They devise the most appropriate strategies to help businesses adopt the best services for digital marketing. Through all this and much more digital marketing has gained popularity for being one of the most effective and efficient ways to advertise in the present day world. So, don’t wait and get in touch with a renowned company to reap the benefits of reliable and competent digital marketing services.